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Strategik marketing: o`quv qo`llanma

Qosimova Mafirat Sobirovna

  • Ergashxo`jayeva Shahnoza Jasurovna
  • Abduxalilova Laylo To`xtasinovna
  • Muhitdinova Umidaxon Saidahrorovna
  • Yuldashev Ma`ruf Mansurovich
  • Yusupov M.
  • Nabiyev E.
  • Rahimova D.
  • O`zbekiston Respublikasi Oliy va o`rta maxsus ta`lim vazirligi
  • O`quv adabiyotlari, byulleten va jurnallarni nashrga tayyorlash markazi
  • Toshkent davlat iqtisodiyot universiteti
40 / 40 copies

Summary

O`quv qo`llanmada marketingning asosiy tamoyillari firmalarning umumiy rivojlanish strategiyasi bilan bog`liq holda bayon qilinib, marketing strategiyasi bilan taktikasini samarali uyg`unlashtirish masalasiga katta ahamiyat berilgan. Shuningdek iste`mol va sanoat mollarini sotib oluvchi xaridorlarning ehtiyoji va ularning xulq-atvorlari realizatsiyasini o`rganishga ilmiy asoslangan yondashuvlar bayon etilgan. Qo`llanma oliy o`quv yurtlari talabalariga, magistrlar, aspirantlar, tadbirkorlar hamda marketing fani bilan qiziquvchi keng kitobxonlar ommasiga mo`ljallangan.

Catalogue record

65.5 (5 Уз)

Qosimova Mafirat Sobirovna

Strategik marketing : o`quv qo`llanma / Ergashxo`jayeva Shahnoza Jasurovna; Abduxalilova Laylo To`xtasinovna; Muhitdinova Umidaxon Saidahrorovna; Yuldashev Ma`ruf Mansurovich; Yusupov M; Nabiyev E; Rahimova D; O`zbekiston Respublikasi Oliy va o`rta maxsus ta`lim vazirligi; O`quv adabiyotlari, byulleten va jurnallarni nashrga tayyorlash markazi; Toshkent davlat iqtisodiyot universiteti. — Toshkent : O`qituvchi, 2004. — 216 b. ISBN 564504178X

Qosimova Mafirat Sobirovna. Strategik marketing : o`quv qo`llanma / Ergashxo`jayeva Shahnoza Jasurovna; Abduxalilova Laylo To`xtasinovna; Muhitdinova Umidaxon Saidahrorovna; Yuldashev Ma`ruf Mansurovich; Yusupov M; Nabiyev E; Rahimova D; O`zbekiston Respublikasi Oliy va o`rta maxsus ta`lim vazirligi; O`quv adabiyotlari, byulleten va jurnallarni nashrga tayyorlash markazi; Toshkent davlat iqtisodiyot universiteti. — Toshkent : O`qituvchi, 2004. — 216 b.
All fields
ISBN
564504178X
Publisher
O`qituvchi
Place of publication
Toshkent
Year published
2004
Extent
216 b
BBK / Call number
65.5 (5 Уз)
GRNTI
06.39.41
Document type
2
Language
Uzbek

Keywords

Copies (40)

  • O'zMPU ARM 40 copies
    40 on the shelf
List of all copies
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