Marketing. Bozorshunoslik: darslik
- Buzrukxonov Sarvarxon
- Bekmurodov A. Sh.
- Abdullayev Yo. A.
- O`zbekiston Respublikasi Oliy va o`rta maxsus ta`lim vazirligi
Summary
Mazkur darslikda bozorshunoslikning tetuk jahon olimlari va biznesmenlari erishgan fan yutuqlari hamda amaliy tajribalari natijasida shakillangan nazariya va uslublari yoritildi. Eng muhimi, marketing tadqiqotlarini o`tkazish, uning tovar, baho, tovar harakati, sotish va kommunikatsiya strategiyalari mohiyati oddiy va ravon tilda yozilgan. Marketing-biznes falsafasi, tadbirkorlar uchun yo`lchi yulduz, ularning bozorga kirishdagi maqsadlariga yetkazuvchi asosiy tamoyil, uslub va vosita ekanligi, jahon bozorlarini egallash bo`yicha ilmiy-amaliy yo`l-yo`riqlar izohlangan. Kitob tadbirkorlik-biznes ilmini o`rganuvchi kollej, institut va universitet talabalari, magistrlar, aspirantlar va amaliy faoliyatdagi fermerlar, firma va korxona rahbarlari va barcha qiziquvchilarga mo`ljallangan.
Catalogue record
Soliyev Ahmadjon
Marketing. Bozorshunoslik : darslik / Buzrukxonov Sarvarxon; Bekmurodov A. Sh; Abdullayev Yo. A; O`zbekiston Respublikasi Oliy va o`rta maxsus ta`lim vazirligi. — Toshkent : Iqtisod-moliya, 2010. — 424 b. ISBN 9789943131866
All fields
- ISBN
- 9789943131866
- Publisher
- Iqtisod-moliya
- Place of publication
- Toshkent
- Year published
- 2010
- Extent
- 424 b
- BBK / Call number
- 65.050
- GRNTI
- 06.39.41
- Document type
- 1
- Language
- Uzbek
Copies (17)
-
O'zMPU ARM 17 copies17 on the shelf
List of all copies
| Barcode | Call number | Status |
|---|---|---|
| У-7116/1 | 65.050 S 70 | Available |
| CH0000013250 | 65.050 S 70 | Available |
| TF0000011808 | 65.050 S 70 | Available |
| TF0000011809 | 65.050 S 70 | Available |
| TF0000011812 | 65.050 S 70 | Available |
| TF0000011811 | 65.050 S 70 | Available |
| JT0000000424 | 65.050 S 70 | Available |
| DF0000006515 | 65.050 S 70 | Available |
| IF0000009656 | 65.050 S 70 | Available |
| IF0000009657 | 65.050 S 70 | Available |
| PP0000003426 | 65.050 S 70 | Available |
| JT0000000423 | 65.050 S 70 | Available |
| TF0000011810 | 65.050 S 70 | Available |
| FM0000020438 | 65.050 S 70 | Available |
| IN0000006408 | 65.050 S 70 | Available |
| FM0000020439 | 65.050 S 70 | Available |
| ҚА0000004593 | 65.050 S 70 | Available |
Reviews and ratings
Sign in and leave a review.
No reviews yet.